349 Cayuga Drive Mooresville

Visited in 2023 (coming soon)

Previously visited: 2012, 2013, 2015, 2017 (guided tour), 2018 & 2019

Hours--8:30am-5pm Mon-Fri, 10-3 Sat


Hero Cards?  No

Entrance to the viewing
Overview--This shop completely changed for 2019.  While it once was open to wide views from the gift shop, it is now almost completely closed-off.  One notable exception is a new open-air viewing area--one that, strangely, doesn't allow for pictures to be taken.  They also no longer appear to be doing shop tours.  And to top it all off, there were no hero cards to be had in 2019 either.  Very disappointing.

To See and Do: 2 beyond the viewing area, there's not much else to see OR do.
Accessibility: 2 I've seen the crowds around Junior at races, so its understandable that they would want to keep the fans at arm's length here. With that being said the "no pictures" policy is unique to this shop and very fan-unfriendly.
Gift Shop: 5 wow. Just wow. So much different merchandise here. Plenty for Dale Jr., his various business operations (including Whisky River BBQ), and his different drivers.
Friendliness of Staff: 2 the clerk at the counter was nice enough to give me directions to Dale Jr.'s restaurant a few years back.  In 2019, the clerk seemed a little too happy to tell me that they didn't have any hero cards.

Final Verdict--See it, but don't expect too much.


  1. Email ahead for a FREE shop tour...see the JR Motorsports website for details. It was the highlight of our daytrip to visit many shops.

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