349 Cayuga Drive Mooresville

Hours--8:30am-5pm--Shop Tours Thursdays & Fridays only

Visited 2012, 2013, 2015 & 2017

The garage, via the gift shop
The Skinny--Housing the team of Nascar's Most Popular Driver, you can tell they're set up to handle lots of fans. Its still a pretty small shop, but they offer very thorough (and very cool!) shop tours for fans.  If you email them first (see address on the website link above) you'll be saved a spot, though you can also try your luck at simply "walking in" for one.  Shop tours are available Thursdays & Fridays at 10:30am, 12:30pm & 2:30pm.  IMPORTANT--there are no pictures allowed during the tours themselves.

A Dale Jr. diecast fishing lure!
To See and Do: 4 the gift shop and viewing areas are one in the same here, so while there might not be much going on in the shop, there is LOTS to look at (and buy).
Accessibility: 4 I've seen the crowds around Junior at races, so its understandable that they would want to keep the fans at arm's length here. So it was a nice surprise to get the tour from a very-knowledgable member of the JRM team.
Gift Shop: 5 wow. Just wow. So much Junior and Danica merchandise here. Want a GPS that uses Dale Jr.'s voice? They got it. Want a picture with the Madame Tussads Wax Statue of Junior? They got it. Anything you can imagine, its here. Even Regan Smith stuff!
Friendliness of Staff: 3 the clerk at the counter was nice enough to give me directions to Dale Jr.'s restaurant (though I didn't go). However, I went in the wrong door when I arrived in 2012 and was basically thrown out by a woman with a dog.

Insider Tip: Call/email ahead for one of the shop tours.  Also note that there are no pictures allowed during the tours themselves.

Final Verdict--See it, especially if you're a Junior fan.


  1. Email ahead for a FREE shop tour...see the JR Motorsports website for details. It was the highlight of our daytrip to visit many shops.

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